Good Culture
2024

Visual Identity
Brand Strategy
Web Design
Editorial Design

Agency: &Walsh

If you know Good Culture, you know it's ridiculously good cottage cheese. People don't just love it. They're obsessed. That's why everybody can't get enough of Good Culture in our campaign, "The Obsession is Real." Our goal was to celebrate all the fun and quirky ways in which people have embraced the curdy goodness of Good Culture. Whether it's creating a delicious dip, indulging in cottage cheese spa treatments, or even knitting a cottage cheese koozie, the obsessions surrounding this incredibly versatile product are truly remarkable.

I am one of the designers of Good Culture, and I am mainly responsible for ensuring that the outdoor advertising displays (case study) meet the brand's tone and brand guidelines.

Client: Good Culture (Amanda Perez, Heather Cutter, Ryan Fallgren)

‍Agency: &Walsh

‍Creative Direction: Jessica Walsh

‍VP of Client Partnerships: Ashley Einerson

‍Strategy: Lauren Walsh

‍Executive Producer: Luciana Almeida

‍Producer: Emily Jing Sum Chan

‍Art Director: Lucas Luz

‍Concepting: Jordan Stokke

‍Photo & Video: Henry Hargreaves

‍Photo & Video Assistant: Rana Duzyel

‍Food: Jen Beauchesne

‍Art Department: Karen Weber

‍Art Assistant: Zohar Zeev

‍Wardrobe: Chloé Lucan

‍Hair & Make-Up: Elena Ganz

‍Voiceover: Ivy Moody

‍Talent: JaBarie Anderson, Estela Cervera, Rebecca Loren, Maryam Saad, Alina Niakhai, Sonny Dang, Jennifer Maitland, Mecca Allah, Sofia Flores, Kobe

‍Editor: Daniel Zepeda

‍Color: Colin Travers

‍Sound: Sounds Like

‍Retouching: Daniel Plateado

‍Campaign Guidelines: Victor Jobim, Shannon Flood

‍Case Study Images & Animations: Igor Fajardo, Leila Čičić, Ze Feng, Shakthi Hari